Background
In 2022, Dongguan Olive Trees Arts Co., Ltd. contacted a well-known high-end home furnishing retailer in the United States (hereinafter referred to as the client) through an exhibition. The client has multiple retail channels and e-commerce platforms, mainly targeting mid-to-high-end consumers who pursue quality of life. The client hopes to find a supplier who can provide decorative paintings with unique design and excellent quality to enrich its product line and enhance the brand's competitiveness in the home furnishing market.
Challenges
1. Market aesthetic preferences: American consumers prefer modern, simple and artistic design styles, and have high requirements for the details and creativity of decorative paintings.
2. High quality and environmental standards: The client strictly requires that the products meet the environmental standards of the US market (such as non-toxic pigments and sustainable materials).
3. Large-scale production capacity: The first batch of orders exceeds 5,000 pieces and must be delivered within 60 days.
Solution
1. Tailor-made design: Based on the market research report provided by the client, we designed a series of oil paintings that combine modern abstract and classic hand-painted styles, and provided 5 rounds of design modification plans to ensure that the product can attract target consumers to the greatest extent.
2. Green and environmentally friendly materials: Our production team uses environmentally friendly non-toxic pigments and sustainable canvas materials to ensure that the products meet the environmental protection requirements of the US market.
3. Efficient production and logistics coordination: Adjust production plans to maximize production efficiency, and develop exclusive transportation plans through long-term international logistics partners to ensure that the goods are delivered on time.
Results
● Sales volume exceeded expectations: Within two months of the product launch, sales in the customer's retail channels and e-commerce platforms increased significantly, becoming a hot-selling category, with sales increasing by 30% year-on-year.
● Brand image improvement: Customer feedback shows that decorative painting products have injected more artistic atmosphere into their brand and attracted more mid- to high-end consumers.
● Long-term cooperation reached: In 2023, the customer signed a long-term supply agreement with us, planning to further expand the series design and explore higher-end customized products.
Summary
In this cooperation, we not only helped the customer improve its brand competitiveness through design innovation, green and environmental protection concepts and efficient production capabilities, but also successfully expanded our influence in the high-end market in the United States. This case perfectly interprets our mission: "Quality first, customer first."